because everyone deserves a beautiful garden
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profile

P R O F I L E

a bit about me, my mission and my vision


Sarah Croud

To me, your outdoor space is not just a garden; it is a small, magical ecosystem, and ought to be designed as such. I approach every project with a view to maximising biodiversity and enriching soil health, to create a naturally resilient space that is perfected through thoughtful human design. This holistic method ensures your garden is not only beautiful and requires less maintenance, but is also a highly efficient extension of your home, intentionally designed to enhance your way of living and provide a truly immersive experience; a place to sit in, not just look at.

My design ethos is based on Biophilic beliefs and strategy. Biophilic meaning a love of nature, or a love of living. I believe that everyone deserves access to green space regardless of where they live and that the true way to connect with nature is to really immerse yourself in it.

Achievements and experience:

My writing is published in the Journal of Biophilic Design. In May 2025, I wrote about the RHS Chelsea Flower Show and its Biophilic influences; you can read it using the link here. My article ‘Biophilic Design for Residential Gardens’ was published in the Architecture issue of the Journal of Biophilic Design, issue 17, September 2025.

I am a full member of the Garden Media Guild.

In 2025, I won the tender to become the Wildlife Garden Designer for a local conservation society that has secured National Lottery Heritage Funding.

I completed and passed a course with the London College of Garden Design, and am the proud owner of a certificate in Construction Design Drawing.

From 2020 to 2023, I ran several sold-out workshops on ‘The process of garden design’ at Create98 in Leigh on Sea.

I am an active member of my local Westcliff Grassroots Community group - I designed and helped build their first community garden outside Westcliff-on-Sea station in 2023 and have been working with the committee members ever since, designing for future projects, advising on plant selections and taking part in planting sessions.

I studied Garden Design at Writtle College. I attained a certificate in organic gardening and in soil management.

I have been an RHS volunteer, forming part of the purple team at the RHS Chelsea Flower show in 2017, 2018, 2019, 2021, 2022 and 2023.

A front garden project I designed and implemented in 2017 won Chelmsford City Council’s ‘Best Sustainable Garden’ award.


my mission statement

"To collaborate with clients to design and create bespoke, nature-led gardens that reflect their individual style, promoting biodiversity and well-being, while demonstrating a commitment to responsibly sourced materials and in-depth understanding of sustainable practices.”

my vision statement

"To create exceptional outdoor experiences that enrich the lives of my clients, fostering a deeper appreciation for nature and inspiring a sense of peace and well-being in every garden I design, while demonstrating a commitment to meticulous research and the responsible selection of materials."